Happy Valentine’s Day, Edmonton! Whether you’re spending today with loved ones or finding ways to show your business a little extra love, it’s all about connection, isn’t it?
Speaking of which, I’ve got some marketing tips that’ll help you connect better—not just with your audience but with your workflow too. Grab a coffee (or tea) and let's chat!
At AT Design Studios, we’re always looking for ways to make work smoother and smarter. Whether you’re running a one-person operation or leading a growing team, these tips are designed to help you save time and work more efficiently.
And hey, the best part? They’re all simple enough to start using right now.
First Tip: Seamlessly Share Between Your Mac Devices
Did you know that if you have Mac devices, you can copy something on your computer and paste it right on your phone (or tablet)? It’s called Universal Clipboard, and it’s a game-changer for work production.
Say you’ve drafted the perfect Instagram caption on your MacBook for promoting your Edmonton-based business, but you want to post it from your phone. No need to email it to yourself. Just copy the text on your computer, switch to your iPhone, and paste it.
To use this feature, make sure both devices are signed into the same Apple ID, have Bluetooth and Wi-Fi turned on, and are within range. It saves a lot of time for anyone managing social media campaigns on the go.
Second Tip: Done is Better than Perfect
If you've worked with me before, you've likely heard this from me. Here’s a little truth bomb for you—social media today isn’t about being flawless; it’s about being authentic.
People love real, unfiltered content that feels human. It’s messy, uncurated, and sometimes imperfect—just like us!
Think about it. Has a behind-the-scenes moment or a candid snapshot ever made you smile? Odds are your audience feels the same way. If you’re constantly holding back on posting because it’s “not perfect enough,” you’re likely missing opportunities to connect with your market.
Need an example? Share that quick iPhone video tour of your workspace or snap a photo of today’s project mid-process or your schedule. These glimpses into your business not only humanize your brand but also keep you top of mind. Remember, consistency trumps perfection every time when it comes to growing your presence online.
The point is, don’t overthink it. Show up, share, and engage. Your audience isn’t expecting a Hollywood production—they’re looking for relatability. And that’s where the magic happens.
Third Tip: Don’t Leave Reviews Hanging
Here’s a fun stat for you—90% of people read reviews before deciding to engage with a business. That means what your customers say holds weight. But even more important? How you respond.
When someone compliments your services, thank them! When you get constructive criticism, address it politely and offer a solution. Your approach to reviews doesn’t just build trust with the person who left them—it shows potential customers you care.
If you’re strapped for time, set aside 10 minutes each week to respond to new reviews on platforms like Google or Facebook. Trust me, this small task will work wonders for your reputation and help your business shine in Edmonton's competitive market.
Show Your Business Some Love This Valentine’s Day
Today’s all about celebrating connections, whether personal or professional. Use these tips to strengthen your marketing game and connect more effectively with your audience. If you’ve got questions or need a bit of help, feel free to get in touch with AT Design Studios.
Consider this your Valentine’s nudge—show your business some love with these simple, effective strategies. Maybe this year, your business will be what steals hearts in Edmonton!
Until next month, happy creating!
Want more tailored advice? Submit a contact for HERE or reach out—we’d love to help your business grow.
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